The Olympics are the most-watched and lucrative television event there is. They have a global, multi-lingual audience of all ages. While live viewership has fallen off in recent years, more viewers are now watching on streaming devices, so overall viewership is the highest it’s ever been. Branding the Olympics broadcast (tv, online, mobile) and designing all of the diverse applications it requires is one of the most challenging and widest-reaching motion design projects a person could tackle.